Farah Akhtar, Zoya Akhtar, Ritesh Sidhwani and Kishore Lulla of Eros have decided to donate some earnings from the movie ‘Zindagi Milegi Na Dobara’ to the victim of recent Mumbai blasts.
"We were all in a very low mood after the blasts. That is when we decided that it is time to do something for the city”, said Ritesh Sidhwani.
The blasts that occurred 2 days prior to the release of the movie shook Mumbai city. They have decided to give the collections of Thursday night from selected theaters to the blast victims.
"Since the film is doing well, we can contribute significantly. We have selected 9-10 cinema halls across the city and the proceeds of the evening show on Thursday will go to the blast victims. Also, some of the multiplexes have come forward to offer a percentage of their share as well. Let's hope we can do our best”, added Ritesh.
The selected theaters include PVR in Mulund, Goregaon and Juhu, Fun Cinemas in Andheri, Chembur, Kandivali, Vashi and Kalyan, Cinemax in Sion, and Inox in Nariman Point.