Kareena Kapoor has been chosen as the ambassador of the new Lakme range ‘Lakme Absolute’. Kareena will unveil the ‘Absolute Look’ at Lakme Grand Finale by Manish Malhotra at Lakme Fashion Week.
The actress is thrilled by this new development.
"I'm very proud to be associated with a brand that introduced the concept of make up to Indian women and today I'm excited to undertake this new journey with them. Lakme ABSOLUTE keeps my skin radiant and makes me look beautiful the whole day without the need of any touch-ups. Its long wear and high-performance products are just what I need”, said Kareena Kapoor.
Lakme Absolute is a high performance and long make-up range that’s lasts as long as 16 hours. It’s created specially for the modern woman with an Indian heart.
"One of my favourite products is ABSOLUTE Lip Last with its precision brush and I'm totally hooked on to the Plump and Shine glosses for the range of sensational colours it offers, there is something for every occasion. As a face make the White Intense Two-Way compact is an extremely convenient product that doubles up as a powder and foundation and has sun filters, which protects my skin from the sun. I completely love the ABSOLUTE Mattreal mousse for daily wear as it's extremely light and renders a natural glow to my skin while the Soft Focus Foundation is perfect for the glamorous party look. Amongst the eye products ABSOLUTE Kohl Ultimate is my favourite kohl that gives it a one stroke black color”, said Kareena talking about the products.
The General Manager of Lakme Farida Kaliyadan said, "We are delighted to have Kareena as the face of Lakme ABSOLUTE and launch its exciting range of products. Lakme ABSOLUTE has been specially designed keeping in mind the Indian skin tone, texture and weather conditions. The range is inspired by the modern woman who effortlessly plays myriad set of roles across her personal and professional life. Kareena's confident persona and beauty makes her the perfect choice for Lakme ABSOLUTE. She is a performer par excellence and embodies what ABSOLUTE stands for."