Farhan Akhtar and Ritesh Sidhwani, the makers of ‘Don 2’, have come up with an innovative way to promote the Shah Rukh Khan starrer.
Every Friday, beginning with October 14th, the makers of ‘Don 2’ will be releasing one tongue in cheek Don quotes titled ‘Don Says’. This will be carried out for 11 weeks till the release of the movie in December.
The idea behind release of the witty one liners is to get the audience acquainted with the persona of Don.
These quotes will be released simultaneously across all mediums including television, print, radio, internet and the mobile platform.
"'Don Says' is a re-introduction for the audience to Don's philosophy of life and his opinion on people who are either with him or against him”, said Farhan Akhtar, who is the director and the producer of the movie.
"Don's character is known for his style, personality and attitude and with 'Don Says' we are just reiterating the same. Even in the earlier 'Don' there were a few dialogues that became very iconic and are remembered till date. So with 'Don Says' there will be a new quote released every week which are witty and go with Don’s persona,” added Ritesh Sidhwani.
It’s yet to be seen if this idea will work wonders or not, but it for sure is innovative.