The satellite rights of the movie ‘Agneepath’ featuring Hrithik Roshan have been bought by Zee Network for whooping Rs. 41 crore.
This is higher than Rs. 38-40 crore, which Sony Network has, shell out to bag the rights for Aamir Khan-Kareena Kapoor starrer ‘Dhuaan’ or Rs. 35 crore that Star Network is planning on shelling out for Shah Rukh Khan movie ‘RA.One’.
"We chose to buy 'Agneepath' over several other biggies because Karan's (producer Karan Johar of Dharma Productions) movies have always delivered great numbers. And the promo of this film showed promise," said Jayantilal Gada, CMD, Pen India Pvt Ltd, the agency that aids the purchase of films for Zee Cinema.
"Agneepath is hot property in the industry today. The promos have got great response. Everybody is looking forward to seeing Hrithik Roshan playing the legendary Vijay Dinanath Chauhan, the role that Amitabh Bachchan did in the original. That's the reason the channel did not hesitate in shelling out Rs. 41 crore. Even Aamir Khan's film with Reema Kagti and SRK’s RA.One has fetched lesser money than Agneepath”, said a source.
The Zee Network has managed to break the trend of Karan Johar movies being usually bagged by either Sony Network or Star Network.