Shah Rukh Khan’s most ambitious project yet ‘Ra.One’ has set a record for highest box office collection on second day. ‘Ra.One’ that failed to break the highest collection on opening day, a record set by Salman Khan’s ‘Bodyguard’, made up by grossing Rs. 25 crore on second day.
‘Ra.One’ managed to collected Rs. 15.5 crore on Diwali and with the inclusion of Tamil and Telugu versions Rs. 18.25 crore which is far below than ‘Bodyguard’ which had an opening collection of Rs. 21 crore on 2,700 screens, where as 'Ra.one' released with over 6,000 prints on 3,200 screens.
According to trade analyst Komal Nahata, the release of the movie on auspicious Diwali worked against its success.
“Releasing the film on the Diwali day itself has turned out to be a dampener. Diwali is an auspicious occasion. Most people prefer to stay at home. This could be a reason for the low collections on Day One. But looking at the festive mood, the figures are likely to escalate at the weekend," Nahata said.
Komal Nahata also thinks it’s wrong to compare ‘Bodyguard’ and ‘Ra.One’ so early in the day.
“It's too early to compare. Salman's film released on Eid, which is traditionally a bountiful period in terms of collections as most people throng to cinema halls then," Nahata said.
Taran Adarsh, a well know trade analyst, who rated the movie 4.4 stars, is optimistic about its success.
"'Ra.One' is the most awaited film for SRK fans as it's his first release in over a year after 'My Name is Khan'. People will compare 'Ra.One' with 'Bodyguard', but one must remember the two films are as different as chalk and cheese. 'Ra.One's' collections can escalate from the second day. Indeed, the entire weekend's collections will decide its fate," Taran Adarsh said.
‘Ra.One’ has already managed to gross £ 179,653 (Rs. 89.5 lakh) in the UK, and $ 34,946 (Rs. 18 lakh) in Australia on Day One. And out of all the three premiers in London, New York and Dubai, it received the best fanfare in Dubai.
The films budget is whooping Rs. 140- crore and Shah Rukh Khan spent Rs. 45 crore on promotion itself.