I wish I had made 'Ra.One' a little better: Shah Rukh Khan

Added by harini on Jan 11, 2012

In a recent interview with NDTV profit Shah Rukh Khan spoke about the importance of marketing a film now a days but he confessed that he wished he had made his movie ‘Ra.One’ a bit better.

“I think it's very, very important in entertainment to get into merchandising, to get into gaming and be on the net... we cannot negate that any more, whatever the level of film you are making,” he said.

The actor, who spent around Rs. 52 crores for marketing ‘Ra.One’ itself, said that it was a requirement to market a movie like ‘Ra.One’ on much large scale.

“It's very important because a film like RA.One lends itself a little more, it's for children, it's superhero and stuff. I wish I had made it a little better because people started jumping on my back, 'Itna market kiya aur aisa picture banaya tumne (You marketed it so much, and made a film like this)', So, I got a little waylaid on that,” he said.

The movie ‘Ra.One’ directed by Anubhav Sinha was a very ambitious project made at an whooping budget of Rs.150 crores and using the modern technology that is rarely used in Indian films. But Shah Rukh Khan feels that the Indian audience, who are shelling out big money for movie tickets, deserve to be treated with better technology and films.

“To be really honest, even to the other producers and myself, I tell them put it (money) into the film, because I truly believe the technology and you know the way Indian films look... it's very important to go to the next level in terms of technology, otherwise we will lose.

The danger is not that we are going to crossover or not, the danger is whether we are going to lose the Indian audience for the Indian films. We are the only country in the world which still has regional audiences, so to say. Otherwise Hollywood has taken over everywhere, and the only way we can make sure that we continue to have youngsters like our films is increasing our technology,” he said.

“Otherwise 10 years from now there will be no Hindi films and I say that with utmost sadness. I really feel that if we don't push it a little more in terms of marketing and technology, we will not have Hindi films,” he added.

This event will be aired on January 14th 2012 on NDTV Profit.

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