Recently Censor Board of India awarded the promos of movie ‘Jism 2’ an ‘A’ certificate. So, director Pooja Bhatt has decided to release the promos online.
“First music promo for #Jism2 has been given an 'A' certificate. And this was what one could call a truly watered down version... So the deal is this - You can't buy spots on TV for a promo with an 'A' certificate. Which basically means you can't publicize your music!... So will I pare down the promo of #Jism2 to appease the censors? Or release it on the internet & push forward a more sanitized song on TV?” she tweeted on her Twitter page.
“Absolutely REFUSE to pare my scheduled trailer down to pander to an over cautious Censor board. Will release promo on the internet instead...,” she further tweeted.
When a daily called the director asking to elaborate further she said, “Frankly, I don't want to get into the ‘Dirty Picture’ war (the screening of 'Dirty Picture' was disallowed on TV) with anybody. Or even get into that trap of paring my songs with random clips from the movie that are acceptable to the mass audience. Please understand that in my film, all the songs also take the story forward. And let's accept it, I have made a film for a particular audience and by messing up with my promo I will be doing a disservice to my core audience. Arrey, I must be the only idiot in the world to be asking for an 11 pm slot for my film and so, the solution I have found is to simply go on the internet to release the music there. And since we are taking a different route, so why not go the whole hog and release the complete uncensored version?”
“The song that we had earmarked for the TV promo was setting in motion the idea of the film, and so it was a crucial juncture which would have aroused people's interest. But now that that is not working out, I will have to use another song for the eventual TV promo, which may not convey the exact idea. But I don't want to disobey the diktat,” she concluded.
The movie stars Sunny Leone, Randeep Hooda, Arunoday Singh, Imran Zahid, Mohan Agashe and Arif Zakaria.
‘Jism 2’ is scheduled to release on August 3, 2012.