The stage is set; Canada is bustling with Bollywood celebrities as the most glamorous and popular International Indian Film Academy (IFFA) Awards and Weekend kick started on Thursday night in Toronto.
The IIFA is being held in Canada and they would be celebrating ‘Year of India'. The event will be held for 3 days from Thursday to Saturday and will spread over four cities in Ontario-Toronto, Markham, Brampton and Mississauga.
The main attractions of this event will be the ‘IIFA World Premiere’ of ‘Double Dhamaal’, the Raj Kapoor street naming ceremony, music and fashion night ‘IIFA Rocks’ presented by the Bay, ‘IIFA Music Workshop’ which will lead to ‘IIFA Awards Night’ at the popular Roger's Centre.
The event ‘IIFA Rocks’ is something that everybody is looking forward to as none other than the Grammy Award winning Jermaine Jackson, the brother of late Michael Jackson is to perform with Sonu Nigam. That’s not it, ‘IIFA Rocks’ will also announce the 12th Floriana IIFA Technical Award winners and feature musical performances by top stars and international music artists, including Neha Dhupia, Dia Mirza, Mallika Sherawat, the cast of Double Dhamaal, Shankar-Eshaan-Loy and is co-hosted by Anushka Sharma and Karan Johar.
The Indian celebrities and award organizers couldn’t have asked for a better reception as the response they got from people in Canada was mind boggling. The people cheered as their favorite stars as they graced the red carpet.
"Canada is giving an amazing push to Indian cinema. It is great to see how their theatres are screening Hindi films, the public participation of the ethnic community, and the embracing of the South Asian community... all of that has been a huge factor in creating a buzz about IIFA there," said Sabbas Joseph, director, Wizcraft International Entertainment, the organisers of the event.