Ever since UTV gave out a statement stating that Aishwarya Rai was out of the movie due to her pregnancy, rumors have started that Priyanka Chopra will be replacing her.

But Priyanka Chopra has denied the rumors.

'read some stupid article about how i wanna do @mbhandarkar268 s film HEROINE..i think madhur is an amazing director and... it'll be amazing to work together again but GUYS this one aint it!!! I wish him and Aishwarya lots of luck with the film. I also wish that journo's would actually do some journalism rather than scriptwriting and stop deciding my next moves!!!' she tweeted.

If the production house decides to shelve the movie for a while, they would have to incur a loss of Rs. 3-4 crores easily.

A cosmetic brand that Aishwarya endorses is said to have invested Rs.50 Lakhs as sponsorship fees. The production house UTV is set to lose Rs.3.5 crore in bargain.

“About R 3.5-4 crore have gone down the drain. About ten days of the shoot were completed at a set in Vile Parle, Mumbai. The special set was erected and a red light area was recreated in it. Madhur was really excited about this movie. But because of the circumstances, he has no option but to shelve the project. No one anticipated this situation”, said a source.

How costly has Aishwarya Rai’s pregnancy proven for Madhur and co.