With the promotional campaigns of the movies becoming an integral part of movie success, every movie is trying to out do another by coming up innovative and novel ideas. The latest movie to come up with an out of box idea is ‘Zindagi Milegi Na Dobara’.
The actors along with the director and the producer have decided to embark on a road trip to Delhi on Thursday as a part of their promotional campaign. At the end of the road trip, the actors will perform in a live concert at a mall in Gurgaon, Haryana.
The idea of course is in tune with the movies concept where the three leading men hit the road inSpain.
This time though Hrithik Roshan, Farhan Akhtar, Abhay Deol will be joined by Katrina Kaif, Kalki Koechlin, Zoya Akhtar and Ritesh Sidhwani.
The producer, Ritesh Sidhwani confirmed the news and said that there is a lot to explore inIndia.
"So we decided on this plan as it will also help us connect with the audience along the way," he said. He also added that they will stop at Surat, Baroda, Ahmedabad, Udaipur, Ajmerand Jaipur before reaching Delhi on Sunday and then performing in Haryana.
"There's so much to see in these places, so they're important stops for us to interact with the people along the way," he concluded.