The final schedule of Rana Daggubati’s third film in Telugu 'Naa Ishtam' is going to start today. The director will shoot a crucial fight sequence and scenes involving lead actors in specially erected house set. The film’s shooting will be wrapped up in this schedule. The film's first look posters have released and got a good response.

Rana’s role is youthful and different from what he has done in his previous films. Genelia’s character offers lot of scope for performance and is important in the film. The hero and heroine of the film will do the things upon their fancies in this film.

Prakash Toleti wields the megaphone for this romantic comedy entertainer. The film is produced by Paruchuri Kireeti of 'Simha' fame under United Movies banner. Chakri is providing music for this film while Cinematography is by Venkat Prasad.