With ‘Jannat 2’ also being declared a box-office hit, actor Emraan Hashmi has now delivered 3 box-office hits in a row ‘Murder 2’, ‘The Dirty Picture’ and ‘Jannat 2’.

The actor is hoping he can make it 4 in a row when his movie ‘Shanghai’, with Abhay Deol and Kalki Koechlin, releases soon.

The actor will be seen in a never seen before character in the movie. But this is pretty Emraan Hashmi’s much forte as he never seems play a similar character twice.

“Everyone's in a position to do different kind of cinema, but they choose not to. I am excited about the new look and the film as it is going to create a new image for me,” he said to a daily.

“The audience is very smart these days and they know what a good film is, and if you make a good film, people will watch it. ‘Shanghai’ is something different and I am sure people will accept me in the new look and the role. It is boring to do the same kind of films revolving around women and sex,” he added.

Even though the actor has delivered many hits over the years he is still called as an ‘underdog’ in the industry. This obviously doesn’t go down well with Emraan Hashmi.

“I have never given the right to industry to rate me or criticize me. Their criticism never bothered me. I am not an underdog. I have been fairly well rated by the audience,” he said.

“People in Bollywood criticized me when I started the trend of erotica with ‘Murder’. I just did my own thing without paying attention to them. I am happy today to witness such content have become the integral part of mainstream cinema,” he added.

The actor said that he would stick to the kind of cinema he has been doing over the years and won’t imitate the ‘A-listers’ of Bollywood.

“I always wanted to do something different. I never followed the path which Shah Rukh Khan and Aamir Khan have taken. If I would have done that then I would have lost my originality. I would prefer to fail rather than be successful by doing their kind of films,” he concluded.