Akshay Kumar and Sonakshi Sinha’s next movie ‘Joker’ that was to be released in 3D will now be released in 2D.
“‘Joker’ will release in 2D format. It's a decision taken by business heads based on the reactions to recent 2D and 3D films of big superstars,” confirmed director Shirish Kunder through Twitter.
“The initial plan was for ‘Joker’ to be the first 3D film with a big star. But that USP doesn't hold anymore. Taking into account the recent responses to 2D versus 3D ventures, we decided to reach out to a wider audience,” said the director to TOI.
The producer of the movie Siddharth Roy Kapoor, CEO of UTV, too backed Shirish Kunder’s reasoning.
“For a movie featuring a superstar (read: Akshay), the draw is more the star power and the content. We have seen this in case of many films over the past year that have clicked at the BO more for the film itself rather than the incremental business from 3D screens. Given this experience, we took a collective decision with Akshay, Shirish and his wife Farah Khan to complete ‘Joker’ in the regular 2D format only,” he said.
The last 3D movie ‘Dangerous Ishq’, a comeback for actress Karisma Kapoor, turned out to be a huge disappointment and failed miserably at the box-office.
Shah Rukh Khan’s movies ‘RA.One’ and ‘Don 2’ 3D versions also ended up as average grosser at the box-office.
So not to release ‘Joker’ in 3D seems to be a wise decision on the director and producers part. They will be hoping that Akshay Kumar and Sonakshi Sinha will recreate some of their ‘Rowdy Rathore’ magic and ‘Joker’ too becomes a block-buster hit.
The movie is a story of a man (played by Akshay Kumar), who returns to his village after a long time. The village that doesn't even show on the map ends up being world wide phenomenon after certain events. The movie also includes alien plot.
Along with Akshay Kumar and Sonakshi Sinha, the movie also stars Minissha Lamba, Shreyas Talpade and Prakash Raj.
'Joker' is all set to release on August 30, 2012.